Assignment Task
Task
The House of Dorchester is a re ium colatier that produces a range of high quality British-made chocolates, crafted at the con premium s faccto’ry on the Duchy of Cornwall’s Poundbury estate in Dorset. Proudly British, the artisan cho’Pcolat’e company has been creating award-winning chocolates for 50 years. You are required to: 1 . Assess the opportunities and threats the House of Dorchester faces in an increasingly competitive global environment. You can use PESTLE analysis to identify such opportunities and threats. 2. Make a case for the organisation expanding its operations in a foreign market of your choice. Your case for the organisation’s foreign expansion should be based on a theory of international trade such as Porter’s diamond, product life-cycle theory, country similarity theory, etc. 3. Present any tariff and non-tariff barriers the House of Dorchester would have to face when expanding in the foreign market. Discuss the role of trade blocs and point out any trade blocs relevant to the international expansion of the House of Dorchester. 4. Advise the House of Dorchester to determine whether it is beneficial to import or export merchandise and/or services. Explain the key differences between the merchandise (goods) and services import and export and their advantages and disadvantages. 5. Compare and contrast the available modes for expansion for the House of Dorchester. These can be exporting, wholly owned subsidiary, joint venture, licensing and franchising. Specify which one you recommend to lie House of Dorchester and the reasons why.
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