Assignment Task
Task
We do not wish to be prescriptive about the precise format or content of the presentation but it is
important that you address the marking criteria identified below. To that end, examples of the kinds
of topics your presentation ought to include are:
(1) identify the main features of your selected industry. For example:
o Who are the main players and what are their market shares?
o How dynamic is this industry? Is it growing quickly? Which national and regional
markets are growing fastest? Which are declining?
o Are companies privately owned or state owned?
o How competitive is the industry? Does the competitive environment evolve quickly?
o Is this a capital or labour intensive industry?
(2) identify and analyse the challenges for MNCs arising from the main features of this
industry
o The important thing about this section is that it should ‘map’ onto the features you
have identified. For example, if you have identified this as an industry that is capital
intensive, what kinds of challenges arise from that for MNCs?
(3) outline the strategies deployed MNCs and explains how these assist them to manage the
global business environment in your chosen industry
o The important thing about this section is that it should map onto the challenges that
you have identified. In other words, you need to think about how the strategies will
help the MNC to address the challenge
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