Assignment Task
In this assignment, you will choose one of the following pairs of companies to compare, contrast, and perform an overall analysis of across each of the main areas of consumer behavior we have covered in this class. A satisfactory paper will be completed in a minimum of 2,000 words (no maximum). The paper format should be double-spaced and use a professional 12pt font. Include citations when appropriate (websites, news articles).
Companies:
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- Toyota vs. BMW
- Old Navy vs. Calvin Klein
- Spirit vs. American Airlines
- Apple vs. Samsung
- Aldi vs. Whole Foods
- Maybelline vs. MAC
- Taco Bell vs. Chipotle
- Xbox vs. Nintendo
- TikTok vs. YouTube
- NFL vs. NBA
- Trojan vs. Durex
- Comcast vs. AT&T
- Hilton vs. Holiday Inn
- Verizon vs. T-Mobile
Your paper should address the following:
1. An introduction of the companies and the primary products they sell.
2. A comparative analysis of the different consumer behavior theories as discussed in the course. Note: You may not find information on every single one these topics. You are, however, expected to provide a thorough analysis of the information available to you.
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