Assignment Task
Unit Learning Outcome (ULO)
ULO 1: Evaluate and apply current and emerging marketing concepts and practices in contemporary business.
This assessment task requires students to demonstrate their understanding of marketing concepts and practices by applying them to a real-world situation
ULO 2: Apply advanced communication skills to convey complex marketing concepts in a range of business settings to expert and non-expert audiences. Students will communicate their findings and recommendations in a succinct, but comprehensive business report.
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Get Help Now!ULO 3: Formulate solutions to real-world marketing problems that seek to improve efficiencies, quality, innovation and/or customer responsiveness.
Critical thinking will be assessed as part of the task through the student’s demonstration of their ability to analyse, interpret, and make sense of both the context in which the company finds itself and also the company’s resources and capabilities relative to that context.
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