Assignment Task
Critical Analysis – In this assessment, you are to select one marketing theory / concept from your seminar material, prescribed/recommended readings, or any teaching materials provided to you from Week 1 – Week 5 and critically analyse the theory by:
• Explaining how the theory has evolved over the years.
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• Discuss the strength and limitation of the theory in practice.
• Apply the theory to address a contemporary marketing issue with practical implications for marketing managers.
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