Assignment Task
STUDENT DECLARATION
I hereby confirm that this assignment is my own work and not copied or plagiarized. It has not previously been submitted as part of any assessment for this qualification. All the sources, from which information has been obtained for this assignment, have been referenced as per Harvard Referencing format. I further confirm that I have read and understood the Westford rules and regulations about plagiarism and copying and agree to be bound by them.
Declaration Date of Submission
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LEARNING OUTCOMES AND ASSESSMENT FEEDBACK
Name of the Assessor Module Code & Title SQA/4007 International Marketing Management
Module Learning Outcomes
LO1 Analyse the changing business environment(s) globally and how they pose challenges to marketing management functions in organisations.
LO2 Develop marketing plans with application of appropriate marketing models, tools, and techniques.
LO3 Evaluate the processes involved in brand management and how they influence consumer behavior.
LO4 Decide how to launch new products/services in a dynamic global marketplace.
Assessment Types Marks Marks Achieved
Organizational Study (Project Format)
Executive Summary & Introduction 15 Situational Analysis 15 Entry Strategies 15 New Product Development 30 Brand Management 15 Recommendations & Conclusion 10 Overall Score 100 Overall Grade Click or tap to enter a date.
Summative Feedback:
Overall Feedback on current work with emphasis on how the student can further improve in future. The following grading criteria will be applicable for the course, Executive Diploma in International Business and Strategy:
Marks Grade
70 to 100 A – Distinction
60 to 69 B – Merit
50 to 59 Pass
40 to 49 Fail with Resubmit
0 to 39 Fail with Retake
GENERAL GUIDELINES
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Complete the title page with all necessary student details and ensure that the signature of the student is marked in the declaration form.
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Assignment that is not submitted to the LMS by the prescribed deadline will be accepted ONLY under the REDO and RESIT submission policy of Westford.
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Students can refer Wikipedia as a source of information, but the references cited in Wikipedia must be mentioned.
Submit the assignment in a MS Word document with the file name being:
First Name Last Name_ abbreviation of the subject.
Example: John Smith_IMM
Quick reference Checklist for the Faculty/Instructor to accept/reject the assignment before evaluation:
Adherence to the deadline of submission date.
Original file, cover sheet and format retained.
Student information and signature intact.
Font style and size used as instructed.
Harvard Referencing Style is strictly followed.
Assignment International Marketing Management
Learning Outcome 1: Analyse the changing business environment (s) globally and how they pose challenges to marketing management functions in organisations.
PC 1.1: Critically discuss the local, national, and regional marketing approaches used by the organisation
PC 1.2: Research possible international market entry methods and evaluate the benefits of each in relation to the organisation
PC 1.3 Critically evaluate the influence the changing business environment on the marketing management functions of the organisation
Learning Outcome 2: Develop marketing strategies with application of appropriate marketing models, tools, and techniques.
PC 2.1: Critically discuss how the selection for international market will be made using marketing theories and principles.
PC 2.2: Apply tools and techniques to inform entry methods into international market.
PC 2.3: Develop on entry criteria for the international market for the organisation.
Learning Outcome 3: Evaluate the processes involved in brand management and how they influence consumer behaviour.
PC 3.1: Critically discuss the principle theories of brand management in relation to the consumer decision process and apply to the organization you are working with.
PC 3.2: Analyse the psychological and sociological factors influencing consumer behaviour and decision making.
PC 3.3: Formulate a strategy, based on your research, for the organisation’s product brand management in the international marketplace.
Learning Outcome 4: Decide how to launch new products/services in a dynamic global marketplace.
PC 4.1: Critically evaluate the strengths and weaknesses of the organisation’s new product development process.
PC 4.2: Make recommendations for a marketing strategy that will expand the business in the international market.
PC 4.3: Create an international marketing plan for the launch of a new product/service.
Assignment Task Report [100 Marks] [4000-5000 Words]
Read the following Scenario and prepare a Report with the guidelines provided.
Scenario:
You can choose any organisation that you have sufficient first-hand knowledge of, preferably where you are working currently or have worked in the past, or an example organization that you have chosen for the purposes of this assignment. This may be a family business, a multi-national organisation, a college or university, or any other organization that lends itself to discussion and analysis.
You are expected to prepare a MARKETING PLAN that includes your organization’s launch of new products/services as part of the international expansion plan.
The Marketing Plan should contain the following:
Executive Summary: You should summarise your entire case study briefly (no more than one page of A4 paper). This should outline the key messages and be prepared in a format that would be suitable for presentation to the senior management team of the example organization. [5 Marks]
Introduction: You should introduce your organization of choice, giving details about its size, its product offering including any branding, and the market(s) in which it currently operates. You will also critically discuss the local, national, and regional context of marketing approaches employed by your chosen organization. [10 Marks]
Situational Analysis: Conduct a SWOT and PESTLE Analysis and the outputs of this analysis will be used to synthesize ideas and develop the entry criteria strategies you wish to adopt for the international market of your chosen organization.
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