Contemporary Marketing Theory and Practice Report Writing – Management Assignment Help

Assignment Task

Task

Learning Outcomes :

1. Demonstrate advanced understanding of contemporary marketing theory and practice.

2. Create an evidence-based, ethical and innovative marketing solution that aligns with customer value.

3. Communicate marketing knowledge, skills and ideas to others clearly, persuasively and credibly.

Instructions :

Based on various theories of marketing management as discussed in Modules 3-7 of the learning materials and using the same selected product (good or service) from the first assessment:

1. Describe a (only one) data-driven customer persona in detail (that should represent the target market segment identified in your first assessment).

2. Conduct a marketing mix (7Ps) analysis of your selected product (good or service) and evaluate its effectiveness in addressing the needs of your customer personal.

3. Provide justified marketing mix recommendations for your customer persona based on your analysis of the current marketing mix and identification of gaps considering the needs of your customer persona. Discuss specific ethical considerations and implications that need to be considered when proposing these marketing mix recommendations for your customer personal.