Assignment Task
Task
1.0 Business Plan Pitch A convincing %linen pitch (about 112 page) is expected. Here. you should concisely include the key infomntion in each element of your business plan. Marks will be awarded based on the extent to which your pitch ‘sells’ the business project by presenting a compelling story of the benefits to all/certain stakeholders. as well as the prospect of the project.
2.0 Business Opportunity (20 marks] 2.1 Customer need and target market Business opportunity is clearly articulated with reference to plausible customer need and target market characteristics. Remember to state what your COVID-related assumptions are (please refer to Question I on page 2 of this guide). 2.2 Relevant megatrend(s) and social impacts Business opportunity is well justified with reference to ‘megatzends’ and external data (e g reports by the Australian Bureau of Statistics. industry reports. etc.). Explain the social benefits of the enterprise. 2.3 Opportunity testing plan Explain plausible and low-cost ways that your market demand assumptions can be tested.
3.0 Sales and Marketing &rater- 115 marks]
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