BSB42415-Certificate IV in Marketing and Communication – Marketing Assignment Help

Assignment Task

Task
Brief description:
Marketing communications typically encompass integrated marketing communications, digital production, public relations, media planning, and advertising. The industry has evolved with the advent of new technologies and offers a range of roles within marketing, advertising and media, creative, digital and
production areas.
PART A: Industry review and Presentation
In this assessment task, you will be required to research and present an overview of the marketing communication industry (in Australia) focussing on the changes brought about by the digital age, typical work roles, key stakeholders, regulations, and the functioning of the marketing and communications industry.
Task details:
Conduct a research of the commercial environment around you and cover the following points:
1) Australian market / industry overview
2) Digital communications: Impact on consumers and society
3) Different types and structures of organisations
4) Key stakeholders and their roles in the organisation
5) Industry bodies/associations and their roles
6) Changes in typical marketing and communication job roles, skill / knowledge requirements & criteria
7) Key regulations and professional codes.

PART B: Develop a Professional Development (PD) Plan

• The purpose of this task is to apply the knowledge of the industry for employment and professional development purpose.
• A professional development plan sets the guidelines for achieving individual and/or organisational
• development objectives. A PD Plan ensures that there are right resources and strategies in place to efficiently achieve the intended goals.
• Goals and objectives should be developed around changing industry/sector environment and expectations from marketing professionals.